Wisconsin Development Fit ↺ reset layout
Default layer is the Development Fit Score: market signals (Rankings, vacancy, NNC %, MHI, unemployment, demographics) plus Pelton's operating advantage (proximity to existing active deals, stage-weighted). For the objective market alone, switch to Market Signal Score. Toggle Cities by Rankings to see ranked WI cities within each county. Pins = Pelton deals (color = stage). Drag any panel to rearrange; drag its bottom-right corner to resize.
72 counties · 34 deals (24 active) · Map run 2026-05-29 18:41 UTC
Deal stage
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Layer guide ▾ · what each layer is + source
Composite
Development Fit Score
market signals + Pelton operating advantage (proximity-weighted)
SOURCE · 10 market indicators + operating advantage
Market Signal Score
pure market — no Pelton activity (renormalized 9 indicators)
SOURCE · Census ACS / BLS / BPS / WI Rankings
Housing
Low Vacancy Strength
low rental vacancy = darker (better)
SOURCE · ACS B25004 / B25001 (2023 5-yr)
Renter share
share of occupied units that are renter-occupied
SOURCE · ACS B25003 (2023 5-yr)
Median gross rent
median monthly rent + utilities paid by renter households
SOURCE · ACS B25064 (2023 5-yr)
Median home value
median value of owner-occupied homes
SOURCE · ACS B25077 (2023 5-yr)
Home value growth (5yr)
median home value change, 2018 -> 2023 (property-value momentum)
SOURCE · ACS B25077 (2018 vs 2023 5-yr)
Renter cost burden
share of renters paying >30% income on rent
SOURCE · ACS B25070 (2023 5-yr)
Housing density
housing units per square mile of land area
SOURCE · ACS B25001 / TIGER land area
Old housing stock
share of housing built before 1980
SOURCE · ACS B25034 (2023 5-yr)
Demographics
Median HH income
median annual household income
SOURCE · ACS B19013 (2023 5-yr)
Population density
residents per square mile of land area
SOURCE · ACS B01003 / TIGER land area
Median age
median resident age; younger = darker (younger workforce)
SOURCE · ACS B01002 (2023 5-yr)
Working-age share
age 25–54 share of total population
SOURCE · ACS B01001 (2023 5-yr)
Bachelor's degree+
share of adults 25+ holding a bachelor's degree or higher
SOURCE · ACS B15003 (2023 5-yr)
Population growth 5yr
ACS 2018->2023 5-yr
SOURCE · ACS B01003 (2018 vs 2023)
Labor
Employment Strength
low unemployment = darker (better)
SOURCE · BLS LAUS (latest month)
Avg weekly wage
average weekly wage across all industries
SOURCE · BLS QCEW (latest quarter, NAICS 10)
Labor force participation
share of population 16+ that is in the labor force
SOURCE · ACS B23025 (2023 5-yr)
Labor momentum (12mo)
12-mo unemployment change; falling = darker (improving)
SOURCE · BLS LAUS (latest vs 12mo prior)
Wage momentum (YoY)
avg weekly wage, latest quarter vs year-ago; rising = darker
SOURCE · BLS QCEW (NAICS 10, YoY same quarter)
Forecast
Future Momentum Score
blend of 6 forward signals (equal-weighted, normalized across WI): population & employment projections, permit & wage momentum, programmed road projects, home-value growth
SOURCE · derived — 6 forward-looking signals
Population growth '20–'50
WI DOA official projection, 2020 -> 2050
SOURCE · WI DOA / DHS Demographic Services Center
Employment projection '22–'32
WI DWD long-term total-employment projection (by Workforce Development Area, applied to member counties)
SOURCE · WI DWD WisConomy — long-term industry projections
Infrastructure
Road projects — near-term (2yr)
WisDOT 2-year construction projects — imminent road work in the county
SOURCE · WisDOT 2-Year Construction Program (ArcGIS)
Road projects — STIP (4yr)
WisDOT 4-year STIP projects — federally programmed transportation investment
SOURCE · WisDOT STIP 4-Year (ArcGIS)
Road projects — program (6yr)
WisDOT Six-Year Highway Improvement Program — full programmed pipeline
SOURCE · WisDOT Six-Year Program (ArcGIS)
Construction
New permits (5yr sum)
total residential building permits issued, 2021–2025
SOURCE · Census BPS 2021-2025 (annual county files)
Multi-family permit share
2+ unit / total permits over 5yr
SOURCE · Census BPS 2021-2025
Permits YoY change
2025 vs 2024 (latest annual)
SOURCE · Census BPS
NNC % (5yr)
permits 2021-25 / housing stock
SOURCE · BPS / ACS B25001
Geography
Distance to MSA
distance to Madison/Milwaukee/Green Bay
SOURCE · Computed (county centroid haversine)
Pelton
Operating Advantage
proximity + stage-weighted: where crews/logistics already exist
SOURCE · computed from deal locations + stages
Internal
WI Community Rankings
mean composite of cities in county
SOURCE · data/wi_communities.csv
Subdivisions
Cities by Rankings
202 cities · sized by population, colored by Rankings composite
SOURCE · WI Community Rankings (internal · data/wi_communities.csv)
County rankings ▾
Top by Development Fit Score
1.Dane82 · 1 active
2.Ozaukee67 · 0 active
3.Waukesha66 · 0 active
4.Calumet66 · 6 active
5.Washington65 · 1 active
Lowest by Development Fit Score
72.Ashland17 · 0 active
71.Iron21 · 0 active
70.Price23 · 0 active
69.Rusk24 · 0 active
68.Richland25 · 0 active
Top by Pelton active deals
Calumet66 · 6 active
Fond du Lac55 · 5 active
Columbia54 · 2 active
Dane82 · 1 active
Washington65 · 1 active
Winnebago63 · 1 active
Sheboygan57 · 1 active
Sauk53 · 1 active
Screening tool. Development Fit = market signals (normalized across all 72 WI counties) + ~10% Pelton operating advantage (proximity to existing active deals, weighted by how close each is to construction). Switch the map to Market Signal Score for the objective market view with no Pelton activity.
ACS 2023 5-yr 5-yr · BLS LAUS 2026M03 · BLS QCEW 2024-Q1 · BPS 2021–2025 · WI Rankings v2024 · Map run 2026-05-29 18:41 UTC
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Composite weights ▾
Drag to re-weight the composite. Counties recolor live (composite layer only). Weights are auto-normalized — relative values matter, not the sum.
WI Community Rankings0.18
Low vacancy (rental)0.12
Median HH income0.09
New construction (NNC %)0.13
Employment strength0.09
Rent-to-income health0.05
Renter share0.06
Population growth 5yr0.09
Bachelor's degree+0.04
Avg weekly wage0.05
Pelton operating advantage0.10
Momentum weights ▾
Re-weight the Future Momentum Score. Switch the map to the Future Momentum Score layer to see counties recolor. Equal-weighted by default; auto-normalized, so relative values matter.
Population projection '20–'500.17
Employment projection '22–'320.17
Permit momentum (YoY)0.17
Wage momentum (YoY)0.17
Road projects (6yr program)0.17
Home-value growth (5yr)0.17